Events, Promotions, and PR

presented by Felicia Brown

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Growing a successful massage practice comes as a result of combining effective massage techniques with marketing and business skills to attract new clients and keep them coming back. Though traditional advertising is sometimes thought to be the only way to attract new clients, there are a variety of opportunities available for getting noticed as a massage practice by creating unique or interesting promotions and events – and creating awareness of them through traditional and social media outlets. By getting the word out about what you’re doing in your business, for your community and in general, you’ll begin to gain a level of credibility for your business that paid advertising can never bring. This class will prepare you to build successful promotions and bring attention to the exciting work you are doing.

Meet Your Instructor

  • Felicia Brown, LMBT

    Felicia Brown, LMBT

    Felicia Brown, LMBT is the owner of Spalutions!, (www.spalutions.com) a firm that provides business and marketing coaching and education for massage, spa, and wellness professionals. Felicia is passionate about inspiring others with her practice by sharing her knowledge and experiences. This practice of “cooperative competition” has been a cornerstone of Felicia's career ever since she became a massage therapist in 1994. She continues to apply this way of thinking in her coaching, writing, and teaching. With appearances at many state, national and international conferences for the massage, spa, and wellness industries, Felicia has become a sought-after speaker and educator. She is the author of Free & Easy Ways to Promote Your Massage, Spa & Wellness Business: Volume 1 and Reflections of My Heart: A Poetic Journey of Love, Life, Heartbreak and Healing. She is also a contributing author to several other books. Additionally, Felicia has written for numerous trade publications including Les Nouvelles Esthetique & Spa, DAYSPA, Spa Magazine, Skin, Inc., Massage Therapy Journal, Massage Magazine, Massage & Bodywork, Spa Management Journal, Spa Business and Dermascope. She is also a practicing massage therapist, Certified Guerrilla Marketing Coach and NCBTMB/FL Approved Provider. Over her career, Felicia has won numerous awards for her business skills and accomplishments including 2005 Small Business Person of the Year from the Greensboro Chamber of Commerce. Other awards include 2011 Volunteer of the Year (American Massage Conference); 2009 Spa Person of the Year (Day Spa Association); Top Entrepreneurs of 2009 and Top 25 Movers & Shakers of 2008 by Business Leader Magazine, 2007 National Volunteer Committee of the Year (American Massage Therapy Association), 2004 Women in Business (The Business Journal), 2003 Forty Leaders Under Forty (The Business Journal), 2003 Best Places to Work (The Business Journal), and 2005 Best Spa in Greensboro (Triad Style). As one who loves to educate others, Felicia also hosts the Pre-Conference Broadcast Series on One Concept Radio where she interviews various massage, chiropractic and wellness speakers and educators. She is also a member of the editorial advisory board for DAYSPA Magazine. Felicia makes her home in Greensboro, North Carolina. In her spare time, Felicia is a casually competitive tri-athlete and also enjoys yoga, reading, cooking, travel, and spa/travel adventures of most any sort.

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Chapters & Learning Objectives

Download Learning Objectives
  1. Goals for Your Successful Promotion

    1. Goals for Your Successful Promotion

    The first chapter of this course lays the groundwork for setting goals for successful promotions, including the characteristics of effective promotions, and key actions that should be taken to achieve promotional goals.

  2. Ideal Clients and Audience

    2. Ideal Clients and Audience

    The second chapter of this course takes a closer look at strategies for identifying who you want to reach with your promotion, and the consequences of poorly targeted promotions.

  3. Determining Your Vision

    3. Determining Your Vision

    This chapter provides strategies for defining your vision for promotions in order to better target and execute promotions or events.

  4. Events

    4. Events

    This chapter provides strategies for creating successful promotions when promotions are partially or entirely executed around an event or events.

  5. Getting the Word Out

    5. Getting the Word Out

    The final chapter of this course provides strategies for effectively marketing promotions and events.

Completion Requirements

If approved for CE credit in your discipline and state, a minimum score of 70% is required for OT/OTA, Nurse, LTCA, and RT. A minimum score of 80% is required for SW. No minimum score is required for other disciplines unless otherwise specified within the course.